Starting your own business is never an easy task, and it can be even harder to grow. You often see that your to-do list never ends. With a lot of tasks piling up, you might be tempted to take a shortcut. After all, you probably don’t want to increase the tax!
Create a website for your company
Your online presence is something you don’t want to take a shortcut to. Nowadays, and in most cases, it is simply not enough to set up a business in a physical location to ensure growth. As the world of the Internet continues to grow, it’s more important than ever to launch your business online.
Customers use the Internet more than ever to find the products or services they need. In fact, 97% of all consumers used the Internet to find local businesses, 12% of consumers searched for local businesses every day!
But what may surprise you is the number of small businesses that do not have an online presence. By 2018, it is estimated that up to 36% of all small businesses will have no website. Some specific industries will even be successful without a website. For many small businesses, this illustrates the growth potential of the Internet landscape.
Australian SMEs must have awebsite.
Especially for small or local businesses, website development is crucial to attract a loyal audience and increase your reach. Not creating a website for your company does not only mean that you are hindering your own progress. It also means that you run the risk of being absorbed by your competitors.
In this article we want to show you why it is so important to create a website for your small business and what the benefits are.
Benefits of a location for your small business
Now that we’ve laid the foundation for making a good website. Let’s look at some of the key benefits you can expect from creating a website for your small business.
1. Help strengthen your authority
As a small business you will probably tend to open pages on social networking sites. And while this can be a great way to strengthen your brand presence and reach more potential customers, you are limited by the branding, control and flexibility of the platform. Social media sites are easy to adapt and require little or no editing. They do not necessarily guarantee the legitimacy of the company – the website is the best way to do this.
With a website for your business, your users ensure that your business is legitimate. This gives you the opportunity to show your potential customers why your business is valuable and what you can offer them. You can also use your website to post feedback and recommendations from your current or former customers. This can help to further reassure your customers and strengthen their confidence in your brand.
2. Attracting new customers
Perhaps the most obvious benefit of a website for your business is the ability to attract new customers. Traditional marketing methods such as print advertising, direct mail or unannounced calls can be unreliable and very expensive. With Internet access you can reach more people, both locally and outside the region where you work. And spend less money on direct marketing campaigns.
As we saw earlier, most consumers find new companies and products online. So you don’t want to miss it. If your company doesn’t have a website, you simply prevent a large number of potential customers from finding you easily. This means that you are less likely to grow your business.
Existing customers are also better served if you use the website for your business. With the ability to update company information at any time, you improve communication with your customers. This gives you more time to concentrate on other professional tasks. This helps build customer loyalty and ultimately trust in your brand.
3. Launch of a new marketing campaign
If you want to start developing your business and expand your field of activity, you need a website. Today, traditional offline marketing campaigns are simply not enough to introduce yourself to your potential customers.
The website is the basis of every successful marketing campaign on the internet. Social media profiles are a good idea, but they should not be used to replace a website. Algorithms used on social networks make it difficult to control brand visibility and obtain meaningful user interactions.
It doesn’t matter what kind of marketing campaign you’re running, whether it’s advertisements, a guest blog, an email newsletter or search engine advertising. In the end, they are all linked to your website because you present your products or services on it. Without this online presence to contact you, you risk losing confidence and, ultimately, your customers.
Present your products or services to the world
If you offer a product or service on the Internet, what better place than on your website?
Your users will want to know exactly what they are investing in before making decisions, and your website is the perfect place to do that. Here you can really work on your creative muscles and involve users in your business. You want your users to look at your offer and be happy. They want to get their attention and arouse their interest.
Depending on the type of product or service you offer, you can do this in different ways. In many industries, you need to create and display amazing images, text and videos for your offering. For some products you will need to give them the detailed information they are looking for. Don’t forget that this is the best opportunity to arouse interest in your product and your business.
Collection of customer data
The website can not only be used as an excellent starting point for the development of your company, but also to better understand your audience and the target group you want to reach.
With a website for your small business, you can gather information and learn more about your customers. Electronic newsletters are used to collect e-mail addresses of customers. You can then communicate regularly with the newsletters. These newsletters can also be used as a powerful marketing tool by providing information about special offers, promotions or new products.
Analytics tools can also help you gather information about the number of people using your website and how they interact with your site. This information gives you an idea of the strengths and weaknesses of your website and indicates possible problems. With this information you can improve your website and adapt it to your wishes.
Websites are an attractive investment for any small business
In short, the website is an indispensable tool for any small business. This is not only important for the growth of your company, but also an important way to build trust in your brand. And make sure you can maintain a loyal customer base. Not having a good website for your business means you won’t be able to cover a large part of your potential market. And there’s a good chance you’ll fall behind your competitors!
To do business online with a good website you also need to choose a good hosting provider. At AUHost4u we offer different hosting packages that are suitable for every type of company. Convince yourself and don’t hesitate to contact us via chat or e-mail!
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